Top 30 Irish Hotels On Twitter And Facebook
In the current environment, good news for the Irish hospitality industry has been in short supply. In
an industry plagued with oversupply, below cost selling and plunging occupancy there is a glimmer
of hope for Irish hoteliers, and not from the direction that you might think!
The explosion of social media is opening up a whole new world of possibilities for hoteliers. This
seismic shift in online behaviour is presenting hoteliers with the opportunity to communicate and
engage directly with past and prospective guests.
Hoteliers have been quick to adopt and integrate social media into their communication strategies.
Digital Marketers, such as William Cotter of Net Affinity, with a wealth of experience in online
marketing see “social media as the beginning of a revolution in how guests will search , find and
engage with hotels”.
In recognition of the growing importance of social media for hoteliers, in particular Facebook and
Twitter, a list of the ‘Top 30 Irish Hotels’, is being compiled weekly by Net Affinity, based on the
number of fans and followers each hotel receives.
Top 30 Irish Hotels on Facebook and Top 30 Irish Hotels on Twitter
Smart hoteliers are actively engaging with guests and building communities around their key service
offerings with channel exclusive competitions, price promotions and garnering feedback that is truly
interactive.
Key stats are indicating that hoteliers who are the most proactive in social media are seeing the
benefits both in terms of sales, guest engagement and are achieving for the moment at least a
competitive advantage over their competitor set.
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Net Affinity is a hotel online marketing agency specialising in the provision of hotel booking engine systems for independent and group hotels in Ireland, UK and across Europe. We combine our extensive wealth of marketing, web design and technical expertise to creating smart, strategic & results driven sites and campaigns.